Analytics & CRO
Analytics & Conversion Rate Optimization
Know what's working. Fix what isn't. Make decisions with data, not guesses. Every recommendation backed by numbers, every change measured for impact.
Included
What this includes
Not a menu of add-ons. A complete approach to doing this right.
Analytics Setup
Proper tracking implementation so you're measuring what matters. GA4, event tracking, conversion goals, the works.
Conversion Funnels
Map every step from visitor to customer. Find where people drop off and fix it systematically.
A/B Testing
Test changes before committing. Let your visitors tell you what works instead of guessing.
Heatmaps & Session Recording
See how real people use your site. Where they click, where they scroll, where they leave.
Reporting & Dashboards
Clear, actionable reports that tell you what happened, why, and what to do next. No vanity metrics.
Revenue Attribution
Know which channels, campaigns, and pages actually drive revenue. Spend where it works.
The Process
How we get there, step by step.
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Measurement Audit
Is your tracking accurate? Are you measuring the right things? We start by making sure the data is trustworthy.
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Baseline & Goals
Establish where you are today and define what success looks like in numbers. Clear targets, clear timelines.
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Identify Opportunities
Analyze the data to find the highest-impact optimization opportunities. Where is the biggest gap between current and potential?
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Test & Implement
Run tests, measure results, implement winners. Rinse and repeat. Every change justified by data.
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Report & Iterate
Regular reporting on what we've learned and what's next. The optimization cycle never really ends, it just gets more refined.
FAQ
Common questions
I already have Google Analytics. Do I need more?
Having GA installed and having it set up correctly are two different things. Most businesses are tracking pageviews but missing the data that actually drives decisions.
What's a realistic conversion rate improvement?
It depends on where you're starting. A site converting at 1% has more room to grow than one at 5%. I'll give you honest projections based on your specific situation.
How do you decide what to test?
Data first. We look at where the biggest drop-offs are, what pages get the most traffic but least conversions, and what changes would have the highest impact.
Do I need a lot of traffic for this to work?
A/B testing needs statistical significance, which means traffic volume matters. For lower-traffic sites, we focus on best-practice implementations and qualitative research instead.
Next Step
Ready to move forward?
One conversation to understand where you are and what the next right step looks like.